Logo Design – ITARTUSA

A pair of clients wanted a logo representing their plan to start an Italian art import business, and asked me to do some design work. I asked a lot of questions and created a few sketches. What they chose included a personal touch: the Winged Victory of Brescia. Learning about Brescia’s Winged Victory was a pleasure, and I wanted to step away from the whole form and work with an iconic logo that still captures the light and shadow of the piece.

Here are the images of the logo for ITARTUSA.

Here are the finished logos.


Black-and-White profile version of the ITARTUSA logo, using the Winged Victory of Brescia and Times New Roman font. This version is less detailed than the long logo–intended for use as an icon or stamp.


This is the long version of the ITARTUSA logo. The client wanted to ass the framework lines to build the letters in Times New Roman. They are not exact lines.


Process Blue C version of ITARTUSA iconic logo


Process Blue C version of ITARTUSA long logo

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